Book reviews can add great content to share in social media and your blog, especially when the books are written on a topic that relates to your customers. But after many years online, I can testify that reviews written without thought can be boring. Don't write a "book report." Let your readers know why the contents of the book resonated with you and how it can help them.
As an online writer -which YOU are- it's your duty to develop content that attracts people and make them want to share. A short (emphasis on the word short) video review can tell a story and be fun to watch. Check the example below posted by +John Lawson for my newly published eBay Business All-in-One For Dummies which he posted yesterday during his Google Hangout. It's a fun take on a serious title.
I hope, if you took the 3 minutes to watch the review, you might want to click the link above and buy my book. Its for any eBay seller, or e-Commerce business who wants to ramp up to professional grade. I'm sure it will give you enough tips to justify the purchase.
Perhaps you've heard that social media can help promote your online business. When we deal in e-commerce, we're often wrapped up with the daily, hum drum of advertising, buying selling and shipping. Who has time to add social media to their day?
For more quick video tips, please stop by my website.
If your online goal is to
conclude a sale to (or build your brand) with your social media friends and fans, you’ll have to
give these folks a cold, hard look. Some believe that more is better.
But more what? You need to focus on people who, at the end of the day,
may purchase something from you directly or through your website.
Facebook Insights, Google Analytics, and
other tools will help you decide if you’re playing in the right
ballpark. If your message isn’t being received by the right people,
you’re wasting time and money in social media.
Leaving feedback for the seller after your item arrives is an important end to every eBay transaction. Your leaving feedback lets the community (and the seller) how happy you were to do business with this person.
There are several ways to leave feedback for a seller:
If you’re on the transaction page, click the Leave Feedback link; the Leave Feedback page appears.
In the Purchase History area of your My eBay page, click the Leave Feedback link next to the transaction.
In
the Feedback Forum, click the Leave Feedback link to see a list of all
your completed auctions from the last 60 days for which you haven’t left
feedback.
On your My eBay page, scroll down and on the left
side you will see your purchase history. Click there to find the item
that's just arrived. Under Actions to the right of the item, you will
see a Leave Feedback link, which will take you to the Feedback page.
Click
the Community-->Announcements link, in the main navigation bar, and
then click eBay Feedback Forum. On the next page that appears, click the
Leave Feedback link.
To leave feedback for a seller, follow these steps:
Enter the required information.
Note that your item number is usually filled in, but if you’re placing
feedback from the user’s feedback page, you need to have the number at
hand.
Choose whether you want your feedback to be positive, negative, or neutral.
Type your feedback comment.
Fill in your star ratings by clicking the stars next to the questions (see further on, "Giving Detailed Star Ratings Properly "). If
you decide that the seller’s description was inaccurate, you will have
to explain why by clicking next to the explanations that appear
Click the Leave Feedback button
In
addition to a feedback comment and rating (positive, negative, or
neutral), buyers should leave detailed seller ratings, too. After the
buyer types a comment, he or she is prompted to rate the seller with one
to five stars on four different factors of the transaction. The table
below shows the specific rating factors, and a translation of what the
stars mean.
To see the rest of the tips (and my personal take on the eBay Star ratings) please click visit the article on my website.
