Tuesday, June 30

Revealed! All-New Chevrolet Camaro Convertible

I was invited to Detroit for a special event. The Chevrolet people were a little cagey about what was going to happen during my visit, but since I am a sucker for almost anything automotive, I made the trip. There was so much to see, so many places to go. I got to visit the General Motors Social Customer Service team (but that's a topic for another post) and see some amazing vintage Corvettes. But the definite highlight of my visit was the reveal of the all-new 2016 Camaro convertible, featuring the segment’s most-advanced top.

The 2016 Camaro is the only convertible in the segment to offer all of the following:
Fully automatic operation with latches that automatically release and secure the top
Capability of opening or closing at speeds up to 30 mph
Remote opening with the key fob
A hard tonneau cover that deploys automatically, providing a more refined, finished appearance when the top is lowered and stowed.
Check out the video below to see it in action, I used the Periscope app to broadcast the big reveal and got an audience of 1,200 live viewers, so I guess I am not the only one excited by this car. This sexy vehicle arrives at dealers in early 2016..
The electro-hydraulic power roof system features multilayer construction – including acoustic and thermal barriers – designed for a comfortable, quiet driving experience in all seasons. The top emulates the sleek silhouette of the Camaro coupe.
“The 2016 Camaro coupe will set the benchmark for the segment in terms of technology, performance, and design,” said Todd Christensen, Camaro marketing manager. “Adding the most sophisticated top in the segment brings another level of refinement, and driving enjoyment, to the Camaro convertible.”
Like the Camaro coupe, the convertible benefits from a stiffer, lighter structure that helps reduce total vehicle weight by at least 200 pounds compared to the model it replaces. Consequently, the Camaro convertible retains the coupe’s sharp chassis tuning and nimble reflexes.
“From the beginning, the Camaro’s architecture was developed to incorporate a convertible with uncompromised driving dynamics,” said Al Oppenheiser, Camaro chief engineer. “Customers will appreciate what they don’t feel: quivers, cowl shake or an under-damped chassis typically found in a four-seat convertible.”
The architecture also enables the Camaro convertible’s sleek design, allowing the top to fold down completely beneath the belt line. The hard tonneau cover automatically covers the folded top, creating a finished appearance.
“With many convertibles, you have to affix a tonneau cover manually – if it’s done at all,” said Tom Peters, design director. “The Camaro convertible’s automatically deploying hard tonneau not only makes it easier to enjoy convertible driving when the inspiration hits, it ensures the car always looks its best.”

About the 2016 Camaro

The sixth-generation Chevrolet Camaro offers higher levels of performance, technology and refinement and is designed to maintain the sporty car segment leadership earned over the past five years.

Offered in LT and SS models, it provides a faster, more nimble driving experience, enabled by an all-new, lighter architecture – at least 200 pounds lighter than the current model – and a broader powertrain range.

Six all-new powertrain combinations are offered, including a 2.0L Turbo rated at an SAE-certified 275 horsepower, an all-new 3.6L V-6 producing and SAE-certified 335 horsepower, and the LT1 6.2L V-8, which is SAE-certified at 455 horsepower and 455 lb-ft of torque – the most powerful Camaro SS ever. Each engine is available with a six-speed manual or eight-speed automatic transmission.

Camaro’s leaner, stiffer platform and slightly smaller dimensions are accentuated by a dramatic, sculpted exterior. Meticulously tuned in the wind tunnel, the exterior contributes to performance through reduced aerodynamic lift for better handling while enhancing highway fuel efficiency.

Inside, the driver-focused cabin integrates class-leading control technologies, including a new Driver Mode Selector, configurable instrument cluster and a customizable ambient lighting feature.

The 2016 Camaro coupe and convertible will be produced at General Motors’ Lansing Grand River assembly plant in Lansing, Mich.
FAST FACT: In 1967 – Camaro’s first model year – the available convertible model came with a manually operated top. A power-operated top was a $52.70 option selected by 47 percent of buyers.  
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on the new Camaro can be found here.

Wednesday, June 24

Revealed today! 2016 Chevrolet Camaro Convertible

The 2016 Chevrolet Camaro Convertible makes its world debut Wednesday, June 24, 2015 in Detroit, Michigan. The Camaro convertible car has a hard tonneau cover that deploys automatically, providing a more refined, finished appearance when the top is lowered and stowed. It is capable of opening or closing at speeds up to 30 mph. (Photo by John F. Martin for Chevrolet)

Monday, June 1

You've Got to be "In It" to Win It Never Applied More #GoGlobal

After I graduated and got in the real world of advertising, my observances of the small business people taught me far more than a classroom ever could. There were those (no matter how great their customer service) who just couldn't make a go of it. Others succeeded in ways which were a mystery to me. Dumb luck, I guess.

But for those who achieved some modicum of success, they found their niche and were able to grow. Their business built jobs for family and others. Some expanded their enterprise to other locations and many, eventually online.

These people took a challenge and grabbed it. They worked out what they knew and studied to learn more of what they didn't. It takes a special kind of entrepreneur to succeed and build a business for a lifetime. It really made no difference whether they chose to stay small or to expand. Their accomplishment spoke volumes.

Now that anyone with a plan and some gumption has access to an international marketplace on the Internet, it brings new challenges. I would have never thought that my small, online business would be shipping product to Moscow, or Buenos Aires or Tokyo. But I have; and now service customers worldwide.

Which brings me to the point of this post. The idea of sending merchandise to customers overseas used to scare the heck out of me. I knew there were customs regulations and I knew it would be ever more expensive (even if the customer paid the shipping).  Who would even care to spend extra to buy from me?

I took the step first by selling action figures and opened up sales to a worldwide audience. Amazingly, even in the early 2000s, there were people willing to buy and pay a premium for my goods!

The first step is getting past that fear. When businesses are growing and succeeding, there always seems to be a similar barrier: expanding globally. I’ve worked with more business owners than I can count who just don’t want to go the extra mile (pun intended) and expand their markets internationally.

There are various reasons entrepreneurs hesitate before taking the global leap. For one, there’s a popular myth that shipping across borders significantly changes the status quo. Yes, no one likes change, but the logistics behind international shipping can be just as easy to navigate as domestic shipments once you know the rules.

An easy way to get your feet wet is to take a single product and start selling on an established international marketplace like eBay. For any ecommerce business, I suggest starting slowly and first deciding which products and countries blend best for your business. Read my article here for tips on how to save money while expanding your business globally.

This week I will go to IRCE (Internet Retailer Conference and Exhibition). If you ever intend on stepping into a full-blown ecommerce business, there is no better place to start (once you've read my books - of course). The sessions are most excellent sources of information.

Granted, going to the conference is quite expensive for a small business. So I recommend going for the first time to just the exhibits, where a pass is $75 (when you purchase in advance). The exhibits at IRCE cover a 250,000 square foot show floor and boast over 600 vendors showing off the latest in technologies for the new retail economy. The ideas that will come to your mind when walking the floor will be dazzling. Plenty of ROI to cover your transportation and hotel!

No doubt when you're there, you will see a badge of someone you've met online or a representative for a service you've considered using. Its the perfect place to get recommendations and network with other businesses like yourself.

I will be at IRCE 2015 sharing the experience recording videos (using Periscope too) and doing a book signing in the Pitney Bowes booth (#743) on Wednesday and Thursday.

Pitney Bowes has been around a long time, and as a forward thinking company, has some new ideas for cross-border commerce. Talk to one of the people in their booth and learn how to take the next big step in enterprise level fulfillment. They will have experts who can help you develop and execute your international growth strategy.

It's a big step from shipping First Class International packets to moving your full business online. The Pitney Bowes folks are there to hold your hand to help you succeed. Stop by the booth and say hello. Tweet me @MarshaCollier or @PB_digital during and after the show and we'll be glad to point you in the right direction.