Friday, May 20

Want to Blur The Line Between Online & Offline Marketing? USPS QR Mobile Barcode 3% Discount for First Class mailings

This Mobile Barcode Promotion was approved by the Postal Regulatory Commission on May 17, 2011 and for those of you using Direct Mail Marketing. I thought you should be aware of the available discount!

USPS 2011 Mobile Barcode Promotion

Mobile barcodes are two-dimensional barcodes that can be read by any smartphone with a 2d barcode reader application. These mobile barcodes, when scanned, can direct an otherwise passive customer to take immediate action – make a purchase, register for an event, or download a coupon.


Program Goals
The Mobile Barcode Promotion was designed to build awareness of mobile barcodes and demonstrate to mailers how mobile barcodes can increase the value of mail, while "blurring" the lines between online and offline marketing.

How does the Program work?
The Mobile Barcode Promotion runs July 1, 2011 through August 31, 2011, providing business mailers with an upfront three percent discount on Standard Mail and First-Class Mail® letters and flats that include a mobile barcode. The following rules apply:

  • Mobile barcode must be two-dimensional and readable by a mobile smartphone. One dimensional barcodes do NOT qualify.
  • Mailing documentation must be submitted electronically and postage must be paid using a Permit Imprint. Current electronic submission methods include: Mail.XML, Mail.dat and Postal Wizard.
  • Participating mailers will be required to affirmatively claim this promotion in electronic postage statement submissions, certifying each mailpiece contains a mobile barcode either within contents of mailpiece or on outside of mailpiece.
  • All mailpieces in a mailing statement must contain a mobile barcode.
  • With the exception of IMb full service discount, only one incentive per mailing will apply.
  • Mobile barcode must be used for marketing and advertising purposes. Mailpieces containing mobile barcode that convey information about the postage value, destination, sender and machine serial number for security do not qualify.

For more information view the Rules and the Fact Sheet

Thursday, May 19

BEWARE Malware warning! Facebook Dislike Button Scam Gets More Sophisticated

Facebook does not have a dislike button, but that hasn’t stopped spammers from trying to use it to scam users.

Online security firm Sophos rang the security alarm Monday with a post warning users about a scam that asks people to enable the dislike button.

Clicking it takes you to a page that asks you to copy and paste Javascript code into the address bar. Executing it activates the malicious code.

It looks like the bulk of the damage from the scam occurred during the weekend. Nobody on team Mashable has seen the scam, and there is no evidence of the scam on public status updates from the past 24 hours. (It’s important to note that Facebook search isn’t comprehensive, and the scam may have found a way to hide from public search results.)

This isn’t even the first time spammers have used the nonexistent Facebook dislike button to scam users, but this weekend’s attack seems to have been more sophisticated. Facebook’s new security tools likely limited the scam’s effects.

Were you or any of your friends hit by the Facebook dislike button scam? Share your stories in the comments.

Image courtesy of Flickr, striatic


Sunday, May 15

Los Angeles Daily News article on my #NASAtweetup Experience at the Original STS-134 launch

I wrote the srticle below when I first returned for Kennedy Space Center when the Shuttle Endeavour launch was scrubbed. My dispapointment is clear. Monday, May 16 at 8:56 am EDT is the schuled time for Liftoff from Pad 39A. Thanks to my friends at KSC, I will be able to attend via cellphone and watching live on NASA TV.

Her spirits are grounded with shuttle

By Marsha Collier, Special to the Los Angeles Daily News


Marsha Collier from Northridge, as she was one of the 150 tweeters who got pick to come and watch the space shuttle Endeavour launch from Kennedy space center and tweet about the experance of being there and dealing with a scrub mission for the next 3 days. Kennedy Space Center FL. April 28,2011. (Photo by Gene Blevins/LA DailyNews)

I've always been in love with the idea of space travel. When my daughter was growing up, we watched "Star Trek" and had mutual fascination with the idea of visiting other planets and going where no man had gone before. It was the ultimate stretch of imagination and magic: the final frontier.

So when NASA announced they would invite 150 people who follow them on Twitter a chance to come to Kennedy Space Center in Florida (at our own expense) to attend a shuttle launch, I submitted my name.

A few weeks later when they told me I had been selected, I was over the moon! I called my daughter and screamed. I checked my calendar and my deadlines and decided to just do it and not worry about expense.

A few weeks later when they told me I had been selected, I was over the moon! I called my daughter and screamed. I checked my calendar and my deadlines and decided to just do it and not worry about expense.

After a thorough security check, and a wait of far-too-many days, I found myself in Orlando at 6 a.m. the day before the launch, driving through swamp-like territory along State Road 3 to the Kennedy Space Center.

After passing through my first security check of the day, I soon learned that almost everything involved in space travel has an acronym. STS is the Shuttle Transport System, VAB (the iconic NASA building) is the Vehicle Assembly Building, MLP is the Mobile Launcher Platform, the base that stays with the shuttle as it's carried to the launch pad. For the uninitiated, it's pretty much gibberish, so I just followed my map. Luckily, the parking lot is still "Parking Lot."

After I got my credentials I was so excited to see that Vehicle Assembly Building. I'd seen it in so many photos and now it was right in front of me. I could barely breathe, my hands shook with excitement.

It felt like I was being allowed behind the curtain of so much that represented our future, our space program. This meant far more to me than our Hollywood celebrity circles. I drove into the private world of space magic.

The tweetup was being held in a huge, air-conditioned tent next to the press building. We were to watch the launch as close as any human could be - three miles from the pad, outside the press center.
In the tent, we got demonstrations of equipment and space suits and heard talks from top NASA scientists and astronauts - incredible insights from those who knew firsthand about space and our space program.

Other invitees who had been to past launches spoke about the sound: First you see the rockets ignite, they said, and there's a pause before you actually hear and feel the rumble in your chest. We were like kids, craving more and more information about the launch.

We later were able to enter the VAB, the largest single-story building in the world - 526 feet tall, 716 feet long and 518 feet wide. The VAB was originally built to allow the vertical assembly of the Saturn V rocket and is still in use today. The design of the building was inspired by Werner Von Braun who felt the rockets should be assembled in a vertical position.

The weather began to cloud up as we waited to go to the launch pad to view the retraction of the (RSS) Rotating Service Structure. The RSS retraction was delayed three times because a lightning-and-hail storm rolled in. We moved into the press conference room to wait more news.

There was a definite feeling of dread among the group that the launch might be scrubbed, but no one whispered a word. We were told if the RSS wasn't removed by around 11 p.m., there was a chance the launch would be scrubbed.

The storm continued throughout the night and the next morning the weather was cold and drizzly. Things didn't look good. The weather got slightly better through the day and the launch seemed more likely.
To pass the day, there were more firsthand accounts from astronauts and a presentation from Daire McCabe, a designer from Lego. Lego kits will accompany the Endeavour astronauts. The crew will put them together while in space, videotape the project, and then the video will be used to get children interested in space travel and science.
We moved over to the road to watch the Endeavour crew drive by from their quarters to launch pad 39A. Cameras at the ready, media and Tweetup participants awaited the cavalcade of vehicles. It appeared and the crowd let out a cheer. Cameras were snapping when ... the cavalcade came to a stop.

The AstroVan transporting the astronauts turned left (not part of the plan) toward the VAB and the other vehicles stopped. Drivers looked out of the windows in a puzzled manner, until we saw the AstroVan come back from the VAB. It stopped and turned back in the direction from which it came. (VIDEO) Radios gave the news: there was a technical problem and a hold.

We went back to the tent and soon heard the dreaded news: The launch was scrubbed for at least 72 hours. When the announcement was made I wanted to cry. I mean seriously? Scrubbed? How can this be? I hauled myself all the way from Los Angeles and there's no launch?

I'm not angry, because after all, stuff happens and launches are scrubbed all the time. But this happened to me. I looked around at the other faces in the room, everyone felt the same way. Even the tough ones looked like a tear was ready to appear.

We were invited to stay until Monday, but many people couldn't. They had jobs and families they had to go home to. Attendees came from all over the country, some from Germany, the United Kingdom, Canada, Switzerland, and Australia.

We all hung around the tent, people discussing whether they would stay. People calling their spouses and asking if they could. Others thinking how they could call in sick on Monday. But as we knew to start out with, Monday was no guarantee either.

I wondered for a moment if I could return all the stuff I'd bought at the gift shop. After all, with work deadlines and expenses, I couldn't stay for the launch. How could I ever look at my Endeavour coffee cup again?

But like many things we have to face every day, it's just another disappointment. I can't say the experiences I had weren't a dream come true - it's just there was no icing on my cake. I did get to go to Kennedy Space Center. I did see many things that most people in the world will never see. But a launch? It's still on my list.


Saturday, May 14

Did you Know? You can Download ALL Your Facebook (photos, posts, videos) to a ZIP file? Here's How!

Did you know you can download a copy  almost everything from Facebook? Facebook has tool lets you download a copy of your information, including your photos and videos, posts on your Wall, all of your messages, your friend list and other content you have shared on your profile. Within this zip file you will have access to your data in a simple, browseable manner.

Top get a ZIP file of your Facebook stuff:

  1. Go to the Account link on the right side of your Facebook page
  2. From the Drop Down Menu, select Account Settings
  3. Scroll all the wa, to the second from the bottom link: Download Your Information and click Learn More.
  4. The resulting page allows you to download the ZIP file

You will then get a copy of all the personal information you've shared on Facebook. Know that Facebook will ask for authentication to verify your identity.


Saturday, May 7

Winner of the #Lenovo m90z 23" All-In-One Touchscreen PC is... and list of other sites running sweeps!

Thank you all for entering the sweepstakes on my Facebook page to win the Lenovo! We had a huge amount of entries and the winner was selected through

Than winner is Suzanne Cottone ! Congraulations!

Other sites where you can get a chnce to win: Good luck!

Jake Ludington's Media Blab   May 5   May 9
Mobile PC World   May 6   May 10
Dangerously Irrelevant   May 7   May 11
Bud the Teacher   May 8   May 12
Kikolani   May 9   May 13
Geeks To Go   May 10   May 14
May 11   May 15

Monday, May 2

Like My Facebook Author page for a chance to win a Lenovo ThinkCentre M90z All-In-One Touchscreen PC

Through the grace of Lenovo and their representatives from Ivy Worldwide, I'm giving away a Lenovo ThinkCentre M90z All-in-one PC! And it’s super easy to enter to win!

1. I'd really "like" some Facebook love for my Facebook page. Simply go ahead and Like my Facebook author page (leave a comment about why you need the Lenovo ThinkCentre M90z if you' d like), and you’ll be automatically entered to win!

2. After you "Like" my page, Tweet to get extra entries when friends enter the giveaway. Tweet by saying Want to win Lenovo ThinkCentre M90z All-in-one PC from @marshacollier? Like When your friends Like my Facebook page - you get an extra entry!

3. If you are already a fan of my Facebook Author page, click the Sweepstakes link on the side of the page to enter!

Multiple Entries will be accepted! Contest runs May 2 through May 6

Other sites are participating in the giveaway over the next few weeks. They are listed below the rules.


Sweepstakes is open to residents of the US and Canada over the age of 18.  Family members of Lenovo and The Collier Company, Inc. are not permitted to enter. Competition entries are only accepted via the specified post; entries left in the comments section of any other post will not be recognized. Entries should be submitted before midnight pacific time on May 6, 2011.

The winners will be announced on Marsha Collier's Musings and contacted via email; they will be expected to respond within 24 hours else their prize may be forfeit and another winner selected. Editors decision is final and no correspondence will be entered into. Winner agrees that their name and details of their entry may be used for promotional purposes by, but not limited to, Lenovo and Marsha Collier.

Prize consists of one Lenovo ThinkCentre M90z PC. There is no cash alternative. Should this prize become unavailable, Ivy Worldwide and Lenovo reserve the right to substitute another prize of equal or greater value. If you have already won one of the Lenovo M90z giveaways on another site, you are not eligible to win again. The winner of my giveaway will not be eligible to win a giveaway on another site with a contest closing after ours.

Lenovo M90z Giveaway Participants

Site   Start End Date

Free Tech 4 TeachersApr 14 Apr 18  
Ilja Coolen \ ICSS   Apr 15   Apr 19
Physician Mom   Apr 16   Apr 20
Scrubd In   Apr 17   Apr 21
Kathy Schrock's Kaffeeklatsch   Apr 18   Apr 22
Steve Harg   Apr 19   Apr 23
Box of Tricks   Apr 21   Apr 25
Clinton   Apr 22   Apr 26
Around the Corner   Apr 23   Apr 27
Tech Savvy Ed   Apr 25   Apr 29
Small Biz Technology   Apr 26   Apr 30
Ablet Factory   Apr 27   May 1
Click Newz   Apr 28   May 2
Geekazine   Apr 29   May 3
21st Century Education Technology   Apr 30   May 4
A GeekyMomma's Blog   May 1   May 5
Marsha Collier's Musings   May 2   May 6
VA Networking   May 3   May 7
Your Virtual Assistant   May 4   May 8
Jake Ludington's Media Blab   May 5   May 9
Mobile PC World   May 6   May 10
Dangerously Irrelevant   May 7   May 11
Bud the Teacher   May 8   May 12
Kikolani   May 9   May 13
Geeks To Go   May 10   May 14
Chad r May 11   May 15