Showing posts with label online selling. Show all posts
Showing posts with label online selling. Show all posts

Friday, November 30

Social Media Commerce: Make it Easy for Your Customers to Do Business with You

December 4th, 11 AM PST / 2 PM EST  - Live Chat with Marsha Collier

Are you struggling to gain new customers or earn repeat business from existing customers? It could be because you’ve made the process of doing business with your company too difficult – everything from product discovery to customer service to ordering, payments, delivery and merchandise returns. Join us to discuss how social media commerce can make doing business with your business easier for customers. 

Submit your pre-chat questions, and add the event to your calendar so you don’t miss the conversation. The conversation will take place at the Endicia Thinking Forward Website on December 4th, at 11 AM PST / 2 PM EST.

This Live Webcast precedes the publication of my latest book, Social Media Commerce For Dummies. It's one that will help your business build revenue and customer base through social media. Please join me - and be sure to post some pre-chat questions on the Endicia website.

Cover

Wednesday, August 8

The Psychology of Social Commerce: Mental Rule of Thumb for Shoppers

The topic of the book I've just finished writing is social media commerce. This infographic guides you through the process I've covered ...
The proliferation of social media has led to a new form of e-commerce: social commerce. Psychologists have analyzed the thoughts and behaviors of “social shoppers” to determine what drives them to a purchase.
Social Commerce Psychology of Shoppers

Friday, May 18

Humorous Guide to Selling Products Online: Ever Feel this Way? [INFOGRAPHIC]

Ever scratch your head to figure out which channels are the best for marketing and selling products and services online? Its a moving target! Doing the research for my upcoming Social Commerce book is making my head spin. I thought I'd share this fun infographic - let me know how it resonates with you?

Tuesday, January 10

Make Your Online Sales Grow: Build Your Brand on eBay - new For Dummies!

The latest (seventh) edition of 'eBay For Dummies" just came out for 2012. In this video, discuss how to make your listings stand out from the others and building your brand on eBay!

Tuesday, November 8

Get Quality Photographs of Coins & Jewelry for eBay and Online Selling

Some of the more challenging types of eBay merchandise to photograph are coins and jewelry. A common problem is that when you use techniques that work fine for most items, silver can appear gold, and vice versa. Fortunately, the solution is simple: use ambient, or naturally occurring, light. Ambient light is the best light for photographing many types of items, especially shiny ones.

An easy way to bring ambient light into your photos is to use a Cloud Dome, a large bowl that you place upside-down over the object you want to photograph. This bowl evenly diffuses ambient room light over the surface area of the object. This way, you can produce quality digital images in average room lighting. The cloud dome also helps with the following:

  • Eliminating camera shake: When taking close-focus, highly zoomed-in pictures, holding your camera steady is of utmost importance. Using a tripod is difficult with close-up pictures, so using a cloud dome is the best option because your camera mounts directly to the cloud dome and is held as still as if you were using a tripod.

  • Consistent lighting: When you use flash or flood lighting alone (without a cloud dome) for pictures of metallic objects, your photographs can include shiny hotspots from reflections (off walls and ceilings), washed-out areas from the glare of the lights, shadows, and loss of proper color.

    A cloud dome being set up to photograph jewelry.
    A cloud dome being set up to photograph jewelry.

Follow these steps to take a picture with the Cloud Dome:

  1. Attach your camera to the dome’s mount with the lens positioned so that it peers into the hole at the top of the dome.

  2. Place your item on top of a contrasting background.

  3. Place the Dome with camera attached over your item.

  4. Check the item’s position through your camera’s viewfinder or LCD screen.

    If the item is not in the center, center it. If you feel you need additional lighting to bring out a highlight, use a lamp or two outside the Cloud Dome.

  5. Focus your camera and shoot the picture.

Many items benefit from being photographed through a Cloud Dome, especially the following:

A quartz stone with gold inclusions and diamonds, photographed with the cloud dome.
A quartz stone with gold inclusions and diamonds, photographed with the dome.
  • Jewelry: Taking pictures with the cloud dome keeps the gold color gold and the silver color silver. Also, using the cloud dome helps your camera pick up details such as engraving and the metal surrounding cloisonné work. It also gives pearls and gold their unique luster and soft reflection.

  • Gems and stones: You can take beautiful pictures of gems and stones with the cloud dome. To achieve a special look, you can use a cloud dome accessory, a reversible gold-and-silver reflector. Especially when you use the silver side, facets of diamonds glisten as if they were in the pinpoint lights at the jeweler’s. You may also want to focus a floodlight or lamp on the outside of the dome for extra sparkle.

  • Coins and stamps: The cloud dome allows you to hold the camera steady for extreme close-ups. It also allows you to photograph coins without getting any coloration that is not on the coin. For both coins and stamps, the cloud dome helps you achieve sharp focus and true color.

  • Holographic or metallic accented items: If you’ve ever tried to photograph collector cards, you know that the metal accents glare and holograms are impossible to capture. Also, the glossy coatings confuse the camera’s light sensors, causing overexposed highlights.

  • Reflective objects: Items such as silverware or even computer chips reflect a lot of light. The cloud dome diffuses the light so that the pictures become clear.

For more tips on photographing merchandise for eBay or online sales, please check out this article.

 

Thursday, September 22

Tax Deductions for Online Sellers: Learn what you can write off for next year's tax season

As an online seller, you have expenses throughout the year for new inventory, packing supplies, postage and more. When these expenses pop up, you make note of them—and tuck away the receipts in a safe place—so that when April rolls around, you have a few deductions you can enter to reduce your tax bill. You do this, right?

We know taxes can be, well, taxing, so we came up with a few deductions you can use, should you be unsure of what qualifies as a deduction. We talked to business attorney Cliff Ennico, the author of "The eBay Seller's Tax and Legal Answer Book," to get his insights, and we did a little research of our own to see what you can claim to help keep both you and Uncle Sam happy.

First, the basics

Ennico tells us that sellers first need to figure out if their online sales are a business or a hobby.

"If you treat your selling as a 'business,' i.e. you file Schedule C on your federal income tax return, or form a corporation or LLC for your business, you may deduct all 'ordinary and necessary' expenses of that business," he explains. "If you treat your selling as only a 'hobby,' you can deduct hobby-related expenses, but they will offset only any income you derive from that hobby."

This means you can't claim hobby-related deductions against your nonhobby-related income (for example, your salary from your day job) if you had a net loss. For instance, if you sell an item for $50 that cost you $100, and that was your only income from your hobby during the calendar year, you can't claim a $50 loss as a deduction. However, if you do make a profit, you may deduct expenses related to that sale, for instance, shipping costs or selling fees.

As for businesses, what does "ordinary and necessary expenses" mean? According to the U.S. Small Business Administration, "an 'ordinary' expense is one that is common and accepted in your field of business. A necessary expense is one that is helpful and appropriate for your business." Basically, these are expenses you have to make in order to operate your business.

Now, let's now look at some specific expenses you can claim as deductions, whether your sales are a business or hobby. You'll notice that all the expenses we discuss below have to do with online selling, as they should. You can't just write off anything. It must be related to your sales.

“If you are selling on eBay out of a home office, you are absolutely entitled to take the home office deduction”

Zeroing in on write-offs

The list of items that qualify as tax deductions is quite long, and can include a variety of expenses, so don't let our examples limit you. Look around for other possible deductions, and always be sure to consult with a tax professional. Remember, we do our research, but we're not lawyers. Let's get to it.

Your workspace: Many online sellers use a room in their homes to photograph items, pack orders, store inventory, etc. And believe it or not, you can claim this space as a tax deduction. In fact, this type of deduction even has a name: the "home office deduction."

To qualify for this write-off, you must regularly use part of your home "exclusively" for your online sales, and you must conduct most of your sales out of your home, according to the IRS.

"If you are selling on eBay out of a home office, and you have no other place of business, you are absolutely entitled to take the home office deduction!" says Ennico.

You can write off a percentage of your mortgage or rent, Ennico continues. This percentage is "basically the square footage of your home office, including inventory storage space, divided by the square footage of your home."

Just don't go overboard and try to write off everything that's in the space.

"By far the biggest mistake is to include furnishings, artwork and other decorative items in your home office that are not related to your eBay selling business," he adds.

To claim the home office deduction, you will need to file an IRS Form 8829, along with your 1040 form. But we think it's worth the added work.

Utilities, repairs, office expenses: You can also write off a portion of what you spend on your utility bills throughout the year. After all, you can't sell online without plugging in your computer, printer, camera and so on. These are necessary expenses. How much you deduct should be proportional to your home office deduction. For example, if you deduct 1/10 of your mortgage for your home office deduction, you should deduct the same percentage of your utility bill.

And if your computer or printer goes on the fritz and you have to repair or replace one of these, or another device you use for your sales, make note of these costs, too. They're necessary expenses and deductions, as well. So are any office supplies you buy for your business like tape, business cards and ink cartridges, for example.

Operations fees: Don't forget about listing and payment-processing fees that you pay. These are often a must to sell online, and they're also deductions. Also note any subscription fees you pay to third-party services to launch listings or host images, or any store or Web hosting fees you pay for your online shop. You can deduct these, too. You can even write off what you spend for shipping insurance for the items that sell.

“You can write off what you pay to get your taxes done—whether you hire a professional or buy a tax preparation software package”

Postage and packing: You have to pay postage every time you ship, and you have to ensure you have the right packing materials to get your items to their destinations safely, so it shouldn't come as a surprise that this expense can really add up at the end of 12 months. Even if you use mostly recycled materials, odds are you still buy tape, shipping labels, tissue paper, even a few freebies to include in your packages, so write down how much you're spending on these and keep the receipts! This could be a substantial deduction.

Sold items: You can also claim the cost of the products you sell as a deduction—as long as the items have sold, Ennico says. You can't write off what you've spent on inventory that hasn't sold.

"Any inventory that remains unsold at the end of the calendar year is an asset of your business, the cost of which cannot be deducted until it actually sells (or is given away and written off as worthless)," he explains.

Tax preparation: Finally, you can write off what you pay to get your taxes done—whether you hire a professional or buy a tax preparation software package. As we did our research, we saw this deduction listed among the "most easily forgotten tax deductions." But don't you forget it. It's definitely a good one, because it can give you peace of mind that you've prepared your taxes correctly—and it can prevent a lot of problems with Uncle Sam. Plus, this expense means you can let someone else crunch the numbers while you focus on selling.

We'll leave you with one final piece of advice as you're going through the rest of the tax year: Whatever deductions you decide to claim, make sure to keep good records—and keep them organized. This will make tax preparation a lot easier, notes Bruce Langston, Auctiva's controller. He suggests using a filing cabinet to keep all your business records, and using that cabinet only for your business. Don't put anything else in there.

Aim to keep recordkeeping "simple, accurate and up to date," to make bookkeeping as easy as possible, he adds. So start going through those receipts you've accumulated, and start filing.

For more information on taxes and streamlining your online business, take a look at my eBay Business All-in-One For Dummies 2E. Covers taxes and so much more.

Monday, August 8

Sellers: Simple Fee Calculators for Fees on Amazon, Etsy, Overstock, Buy.com & Details of Recent #eBay Fee Increase

There is a new version of Ryan Olbe's eBay fee calculator which uses the new eBay fee rates as of July 06, 2011. He also has free online fee calculators for those who sell on Amazon, etsy, Overstock Auctions and Buy.com. For eBay, he also has calculators for eBay Canada, Ireland, UK and Australia.

He also sells definitive spreadheets to calculate the cost of selling one single item on eBay or the cumulative cost of selling multiple items. They can tell you what the total cost of selling on eBay is and what your final profit is (the exact amount you will have left over after fees).They incorporate all of the latest eBay and PayPal fee rates. I use them myself and find they make a big difference in figuring out profits or losses - before you make a costly mistake.

The spreadsheets work for many eBay sites: 
eBay.com, eBay.ca, eBay.com.au, eBay.co.uk, eBay.ie, eBay.fr, eBay.es, eBay.it, eBay.de, eBay.at, eBay.be, eBay.nl, eBay.pl, eBay.ch, eBay.in, eBay.com.my, eBay.ph and eBay.com.sg

Details of the latest eBay.com rate changes:

  • The 5% discount for standard PowerSellers is being removed. Only the 20% discount for Top-rated sellers will be available.
  • Final Value Fees for Store owners selling in Auction-Style Format are changing and are now being applied to the total sale amount (item price + S&H).
Final Value Fees for eBay Store owners selling in Auction-Style Format
Item Price New Fee Old Fee
$0.01 - $50.00 7.50% 8.75%
$50.01 - $1000.00 4.00% 4.00%
$1,000.01 or more 2.00% 2.00%
  • Final Value Fees for Store owners and Non-Store owners selling in Fixed-Price Format are changing and are now being applied to the total sale amount (item price + S&H).
Media
Item Price New Fee Old Fee
$0.01 - $50.00 13.0% 15.0%
$50.01 - $1000.00 5.0% 5.0%
$1,000.01 or more 2.0% 2.0%
Clothing, Shoes, Accessories / Parts & Accessories
Item Price New Fee Old Fee
$0.01 - $50.00 10.0% 12.0%
$50.01 - $1000.00 8.0% 9.0%
$1,000.01 or more 2.0% 2.0%
Electronics and Computers
Item Price New Fee Old Fee
$0.01 - $50.00 7.0% 8.0%
$50.01 - $1000.00 5.0% 5.0%
$1,000.01 or more 2.0% 2.0%
All Other Categories
Item Price New Fee Old Fee
$0.01 - $50.00 11.0% 12.0%
$50.01 - $1000.00 6.0% 6.0%
$1,000.01 or more 2.0% 2.0%