Sunday, June 17

Modern Dad 2.0: Today's 68 million Dads have a New Parenting Style

The image of moms getting together at the play park to compare notes and swap stories is timeless. Today, much of new media geared to moms is the high-tech version of this meeting of the minds.
It's time for moms to move over, because modern dads are using their social media skills to brag and commiserate about their offspring and fatherhood. In past generations, dads were removed from the day-to-day care and feeding of their offspring, but times are changing. Diaper commercials no longer just feature mom and baby…new ad campaigns feature dads in a variety of baby care, shopping, and cooking scenarios. Dads are taking on more child care responsibility and talking about it online


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