Friday, January 5

buySAFE expanding past eBay, Overstock

buySAFE certifies and monitors online merchants and identifies qualified merchants with their buySAFE Seal. The seal ensures buyers that their transaction is guaranteed through a surety bond. They've previously focused on the eBay seller, but they're now looking to become a staple for all online e-tailers. They began their expansion this past December by announcing a cart solution with the widely used MIVA. Now, furthering their reach, buySAFE will be integrated into Cart32 software versions 6.3 and higher, allowing sellers on these platforms to seamlessly add the buySAFE trust solution to their Websites in minutes. Once integrated, merchants will display the buySAFE Seal on their Websites (which boosts buyer confidence and improves site conversion rates) and will also be able to offer their customers the ability to bond their purchases at checkout.

Jeff Grass, buySAFE CEO says, “We are very excited to partner with Cart32 to provide their customers with a powerful, new way to build consumer trust and improve site conversion numbers. Cart32 has established itself as one of the premier e-commerce solutions providers, and the buySAFE trust solution is a perfect complement to their impressive suite of products. Together, we create a strong force to further buySAFE’s mission to make every online transaction reliable, trusted and virtually risk-free.”

buySAFE will be available to Cart32 customers beginning in March 2007. Current Cart32 customers interested in being considered as beta testers for buySAFE should send an e-mail to