Facts About eBay and E-commerce You Probably Didn't Know: I Won it on eBay [Infographic}

via blog.hunch.com

 

5 Ways For Your Customers to Find You Online: Dominate Local Search

If you are a business owner that would like to dominate local search, there are some items of importance you’ll want to consider. A lot of the local search results in many areas have undergone a complete overhaul within the search engine results pages or (SERPS). These changes have happened across the board with all major search engines. So in this post, you will discover 5 ways to dominate local search, and do it in a way that is extremely effective in capturing new and relevant targeted traffic.

1.)    Google Places listing

Claim your Google Places listing and make sure it is completely optimized. Setting up this listing is not difficult; however, to optimize your Google Places listing may prove to be a bit more difficult. You may want to hire a professional service to make sure your listing is optimized for your local area, which in turn will bring more targeted traffic.

2.)    Local business directories

Submitting your business information to local directories is extremely important. You will want to submit your information to places like LinkedIn, Google, Yahoo, Yelp, Local.com, Yellowbook, Yellowpages, and Merchant Circle, as well as a variety of others. The more listings you have, the better it will be for total domination.

3.)    Article marketing that targets local keywords

Article marketing is very effective, but using it for the local search domination will require a few tweaks. You will need to target a few specific local keywords in order for your articles to drive traffic to that respective area. City names, local business names, local addresses, local phone numbers, or anything local will help your articles get seen by local searches. Make sure you have relevant links in your articles that point back to your web presence.

4.)    Use local phone numbers

Many do not realize but this is a powerful tool when it comes to local search domination. Instead of using phone numbers such as 800, 866, 877, or the like, use local numbers. Use the area code for your local area because many people will search businesses by the local area code.

5.)    Citation gathering

When people talk about your business on the web, Google considers this a citation. When many of these citations are found, they tell Google that your web presence has become popular, which translates into indexing your site higher in the rankings. Social networking sites, bookmarks, groups, and forums are all ways to create citations and these will help with total domination.

Using the 5 ways to dominate local search will help your business with exposure, visibility, and getting targeted traffic to your web presence. 

via virtualsocialmedia.com

 

Facebook Files S-1 for $5 Billion IPO - Know the risks (revealing stats & revenue)

Brian Solis is updating as this plays out with deeper analysis and links…

Just a few moments ago, Facebook officially filed an S-1  for an initial public offering seeking to raise $5 billion. Here are a few key findings…

- 845 million monthly active users, year over year growth of 39%

- 483 million daily active users as of December, year over year growth of 48%

- 425 million monthly mobile users

- 100 billion friend connections as of December 31, 2011

- 2.7 billion Likes and comments per day during the last quarter of 2011

- $1 billion in profits in 2011

- $3.7 billion in revenues in 2011, soaring 88% between 2010 – 2011

- Profits grew 65% from $606 million in 2010

- Zynga makes up 12% of overall Facebook revenue

More data available at SEC.gov.

For press seeking analyst commentary, please contact Altimeter Group at 650-212-2282 or via email.

UPDATE 1: The Hacker Way

Really appreciate the culture of Facebook as mentioned in the S-1 under the heading “The Hacker Way.” Here’s an excerpt:

The Hacker Way

As part of building a strong company, we work hard at making Facebook the best place for great people to have a big impact on the world and learn from other great people. We have cultivated a unique culture and management approach that we call the Hacker Way.

The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I’ve met tend to be idealistic people who want to have a positive impact on the world.

The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo.

Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping.

Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”

Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win — not the person who is best at lobbying for an idea or the person who manages the most people.

UPDATE 2: Risks

As a matter of disclosure, Facebook must release risks to caution investors against buying blindly. Here is the full list as pulled from the S-1. I share it here with you to learn from Facebook’s diligence in constant innovation or as they say “shipping.” It’s a healthy form of inspiration to always compete for the moment and for relevance over time.

1. users increasingly engage with competing products;

2. we fail to introduce new and improved products or if we introduce new products or services that are not favorably received;

3. we are unable to successfully balance our efforts to provide a compelling user experience with the decisions we make with respect to the frequency, prominence, and size of ads and other commercial content that we display;

4. we are unable to continue to develop products for mobile devices that users find engaging, that work with a variety of mobile operating systems and networks, and that achieve a high level of market acceptance;

5. there are changes in user sentiment about the quality or usefulness of our products or concerns related to privacy and sharing, safety, security, or other factors;

6. we are unable to manage and prioritize information to ensure users are presented with content that is interesting, useful, and relevant to them;

7. there are adverse changes in our products that are mandated by legislation, regulatory authorities, or litigation, including settlements or consent decrees;

8. technical or other problems prevent us from delivering our products in a rapid and reliable manner or otherwise affect the user experience;

9. we adopt policies or procedures related to areas such as sharing or user data that are perceived negatively by our users or the general public;

10. we fail to provide adequate customer service to users, developers, or advertisers;

11. we, our Platform developers, or other companies in our industry are the subject of adverse media reports or other negative publicity; or

12. our current or future products, such as the Facebook Platform, reduce user activity on Facebook by making it easier for our users to interact and share on third-party websites.

via briansolis.com

 

9 Super Insider Secrets of Puppy Bowl VIII +Kitten Half-Time Video

On the heels of my last post about the Puppy Bowl - thought you'd like to see a preview of half-time!

Featuring fan favorites like the Water Bowl Cam, tail-gating fans, and the Ice Breakers blimp, this year's big game is sure to be a tail-wagger. 

1. Fifty-eight canine athletes will face off in a miniature stadium filled with chew toys, water bowls and mini footballs.
2. Puppy Bowl competitors are no more than 10 weeks old (but what they lack in experience, they make up for in enthusiasm) and are rescues. According to the International Business Times most have been adopted by the time the show airs.  
3. Live tweeting the play-by-play action for this years Puppy Bowl will be @MeepTheBird.
4. The ever-popular Kitty Half-Time show is back with 20 kittens dancing and playing with lights, laser pens, balls of yarn, a scratching posts and more.
5. Hamming it up will be 5 piglet cheerleaders: the "Piggy Pep Squad".
6. The infamous hamster crew will fly over the Puppy Bowl in a Goodyear-style blimp to get the best live-action shots.
7. The show is filmed in a mini stadium that is 19 feet long and 10 feet wide.
8. It takes about 3 three days to film and generates over 50 hours of unedited footage. Almost 30 staffers produce the show.
9. Unlike the Super Bowl XLVI, the Puppy Bowl will not be live. It is filmed in advance a few months prior to airing. 

Don't miss it! Tune in Sunday, Feb. 5, beginning at 3 PM E/P! Visit the Puppy Bowl site for more breaking news!

 

 

 

Keynote: "Online Strategies for Improving Marketing & Customer Service" (Free Reg code)!

If you’re interested in launching or building your business in the hot cloud and web hosting space, or just want to learn more about the cloud, you can’t afford to miss Parallels Summit 2012, February 14-16 in Orlando.  Parallels Summit will feature cloud industry leaders and successful service providers, addressing how not to get left behind the cloud, and how you can profit from the explosive growth of cloud services for small and medium businesses.

I'm honored and excited to be presenting a keynote entitled “Online Strategies for Improving your Marketing and Customer Service.”  All attendees at Parallels Summit 2012 will receive a copy of my latest book, “The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More!” 

Guy Kawasaki, the foremost authority on technology adoption, was the original chief evangelist at Apple. In his second act, Kawasaki’s excelled at being a serial entrepreneur and networker, social media guru, best-selling author and featured columnist for American Express OPEN Forum for small business on his blog, Powering Small Business Success. In his keynote, Kawasaki will share insights from his life experiences on how to tap into the potential of customer “Enchantment” — the Art of Changing Hearts, Minds and Actions, as chronicled in his recent book of the same title. Regardless of your company’s size or how you deliver services, Kawasaki will explore why enchanting your customers is the key for service providers (or any entrepreneur) to build a business — it’s the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.

Tiffani Bova, Vice President, Gartner Research, is a 15-year IT veteran, who cover IT Sales and Channel Strategies. Bova's area of specialization includes the development of comprehensive indirect channel programs, the impact of alternative models on the traditional channel, and trends in IT distribution.  Bova will provide insight for channel partners and the requirements they need and should expect from their vendor partners to be successful in today's market in her keynote session, “The Role of Cloud Services Marketplaces in Your Value Chain Strategy.”

For more info and to register, go to : www.parallels.com/summit/2012 and use the code #NU3MC2for your free registration. 

See you there!

           

 

Puppy Bowl VIII vs Super Bowl - What's your choice?

If the best part of the Super Bowl for you is watching the commercials - you might find more amusing entertainment over at Animal Planet. February 5th - 3 pm E-P

HTTP vs HTTPS and How it Affects Your Online Security

Those of you who have shopped online, use online banking, or have used Facebook may have see a padlock icon appear in your address bar, and may have noticed the address bar has turned green. This happens when your browser is using a secure or safe connection (HTTPS) to communicate with whatever site you are on. Whats the difference?

HTTP stands for Hypertext Transfer Protocol and its used for a majority of websites. Its safe and secure for your day to day browsing like surfing the web, reading blogs, checking your on your favorite sports team or watching videos. The extra “S” in HTTPS stands for “secure” and websites that use HTTPS want to ensure that the information you enter on their site remains private.

Tips and Hints:

• HTTPS should always be used when entering credit card, or financial information.
• HHTPS should be used when you are saving a passwords or entering personal information like your name, address, telephone number…etc
• HTTPS webpages might take a little longer to load, but the safety is worth it
• Just because your on a site that uses HTTPS, doesn’t mean their links or applications do (Be wary of your social media apps!)
• Share these tips and hints, protect your family and friends!

For more internet safety tips you can visit: www.uknowkids.com/communityprogram

via uknowkids.com