Want to Write A Book? Guy Kawasaki's APE Author, Publisher, Entrepreneur-How to Publish a Book is a must read

As one who makes a career as a book author, people come to me with a book idea. They ask a bevy of questions: Should I write it? How do I write it? Do I need an agent? How do I get a publisher? Although folks think I am a fount of knowledge on the subject, these questions cannot simply be answered in a one hour phone call.

Guy Kawasaki’s new book, APE: Author, Publisher, Entrepreneur - How to Publish a Book, answers every query and more. Guy’s words mirror my own experiences and add actionable tasks and tools to guide you through the process of writing and publishing.  I will no longer dodge requests from budding authors; I will just recommend they read his book. If you want to be an author in today’s digital world, this book is a must have.

As Guy points out, writing is a very personal endeavor.  It is not an easy art; not for everyone. Writing a book takes discipline and organization -- on top of creativity. The prolific story-teller, Paul Gallico, best known for “The Poseidon Adventure” (although my favorite of his is "The Silent Miaow”) said “It is only when you open your veins and bleed onto the page a little that you establish contact with your reader.” Even with my non-fiction I feel responsibility to the reader; I bleed to be sure my words are clear and engage the reader along the way.

By reading APE: Author, Publisher, Entrepreneur - How to Publish a Book, you may not avoid the bleeding, but Guy keeps you from making rookie mistakes. His top notch tips on producing a book and self-publishing are worth the read. So much so, that reading this book has convinced me to update and self-publish my great aunt’s French Normandy cookbook (a solid old time seller in Europe).

If you’ve ever thought of writing a book, you must read Guy’s latest work.

Keynote: "Online Strategies for Improving Marketing & Customer Service" (Free Reg code)!

If you’re interested in launching or building your business in the hot cloud and web hosting space, or just want to learn more about the cloud, you can’t afford to miss Parallels Summit 2012, February 14-16 in Orlando.  Parallels Summit will feature cloud industry leaders and successful service providers, addressing how not to get left behind the cloud, and how you can profit from the explosive growth of cloud services for small and medium businesses.

I'm honored and excited to be presenting a keynote entitled “Online Strategies for Improving your Marketing and Customer Service.”  All attendees at Parallels Summit 2012 will receive a copy of my latest book, “The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More!” 

Guy Kawasaki, the foremost authority on technology adoption, was the original chief evangelist at Apple. In his second act, Kawasaki’s excelled at being a serial entrepreneur and networker, social media guru, best-selling author and featured columnist for American Express OPEN Forum for small business on his blog, Powering Small Business Success. In his keynote, Kawasaki will share insights from his life experiences on how to tap into the potential of customer “Enchantment” — the Art of Changing Hearts, Minds and Actions, as chronicled in his recent book of the same title. Regardless of your company’s size or how you deliver services, Kawasaki will explore why enchanting your customers is the key for service providers (or any entrepreneur) to build a business — it’s the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.

Tiffani Bova, Vice President, Gartner Research, is a 15-year IT veteran, who cover IT Sales and Channel Strategies. Bova's area of specialization includes the development of comprehensive indirect channel programs, the impact of alternative models on the traditional channel, and trends in IT distribution.  Bova will provide insight for channel partners and the requirements they need and should expect from their vendor partners to be successful in today's market in her keynote session, “The Role of Cloud Services Marketplaces in Your Value Chain Strategy.”

For more info and to register, go to : www.parallels.com/summit/2012 and use the code #NU3MC2for your free registration. 

See you there!