"Killing Us Softly 4: Advertising's Image of Women" Sets Our Daughter's Up for Failure

via youtube.com

Is it time for us to take responsibility for setting up women to fail? Our culture has perpetuated impossible standards, affecting self esteem.

Zappos cushions shoes at LAX

Yesterday, while gearing up in the security line at LAX, I reached for the requisite plastic bin. The place to put my shoes, laptop and all the etcetera that needs extra scrutiny by the TSA. As I reached to unceremoniously dump my black patent leather pumps in, I note that the bin lined with a colorful ad.

Zappos.com has placed inserts into the security line shoe bins at LAX. Shoe bins; that's not much of a stretch since Zappos sells shoes. Catch the customer when they're thinking about their shoes with a cute line about the upcoming xray machine. They have some smart folks at Zappos.
This isn't rocket science; its just plain good marketing.