Brands can now post to your Facebook page: How to Opt Out

Seems Facebook is selling space on your Timeline page, (Info in AP story below). If you don't want these ads to appear - and you want to block brands from posting in your Timeline, or using your photo in ads. This might work: 

• Click on the drop down menu next to HOME on Facebook Nav bar
• Select Account Settings
• Click on Facebook Ads in the left hand menu
• Edit "third party ad settings" to "No one" and Save
• Edit "Social Ads settings" to "No one" and click Save.

That "should" opt you out - Good luck!

Brand-name deals to mix with Facebook friend posts

NEW YORK (AP) — Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family.

Facebook unveiled new advertising opportunities Wednesday to help the world's biggest brands spread their messages on the world's largest online social network.

Brands you've endorsed by hitting the "like" button will now be able to push deals and other updates right into the news feeds that show your friends' updates, photos and links. These marketing messages could also show up if one of your friends has interacted with a brand, such as by liking it or commenting on a photo.

The new approach also means that advertisers will be able to reach users on mobile devices for the first time, giving Facebook a new and lucrative source of revenue.

The changes come ahead of Facebook's initial public offering of stock, expected this spring. The IPO could value the company at as much as $100 billion. That means Facebook has to prove it can bring in real advertising revenue from Target, Procter & Gamble and other massive brands.

"Facebook is making serious money from ads right now, but they are not making serious money from major brand advertisers. That's where the ad money is," said Rebecca Lieb, an analyst with the Altimeter Group. "They currently have rather low-rent, shoddy ads on Facebook."

That could change as Facebook starts integrating brands' messages into the news feeds of its 845 million users as part of a long-term vision of moving from ads to stories about brands.

Rather than bombarding people with flashy ads, Facebook is urging companies to integrate themselves into what people are already doing on the site — talking to their friends and family, commenting on photos or posting news links.

"The definition of the word 'advertise' is to draw attention to," said Chris Cox, Facebook's vice president of product. "The definition of a story is narration, which you'd think is what people prefer."

Facebook has a vast trove of information about its users' lives, hobbies, likes and dislikes, yet the company has kept advertising fairly unobtrusive to date. Ads for teeth-whitening, wineries and laundry detergent and the like are relegated to the right side of users' Facebook pages. Over time, Web-savvy users have grown used to ads and many are tuning them out.

Those ads are not going away, but brands will now be able to push updates — or as Facebook likes to call, "stories" — right into the news feeds. Facebook's challenge will be to keep these ads as unobtrusive as possible so that users are not alienated or driven to "unlike" brands.

"A typical page post reaches 16 percent of our fans," he said. "Now we have the opportunity to boost that to 70 to 75 percent."

Companies can continue to set up Facebook pages on their brands for free. They'd pay to insert updates into news feeds and elsewhere based on the number of fans they have. In other words, posting the message will remain free, but getting more people to see it will cost money.

Facebook will collect feedback and test how users respond as it rolls out the changes gradually. At first, users may see just one message a day from a brand inside their news feed, or even less. And they won't see messages from random companies they are not connected to in some way — directly or through a friend.

Beyond the updates within news feeds, Facebook will also start showing ads when people log out of the site.

AP Retail Writer Mae Anderson contributed to this report.

via news.yahoo.com

 

Transaction Problem on eBay or PayPal? Enter Twitter Customer Service: Why It's Time

Huzzah! eBay and PayPal have taken the steps to give customers a place to easily reach them on Twitter: @AskeBay and @AskPayPal. I find the Paypal account to be anxious to please and it's good that they post their availability hours, but they often work past the posted times. The current PayPal Twitter-team includes includes Adrian (^AM), Olivia (^OJK), and Frank (^FG). The @AskeBay account has been online since December 2011 as part of eBay's push into social media.

My email has been deluged for the past 15 years with email from readers and eBay members who want me to help them. I help most everyone who emails me, but the intrinsic problem is, people don't understand that I don't work for eBay. I can't get into existing transactions. What I can do is give you best practices both on Paypal and eBay, but I have no "inner connection" to anyone at the company.
It's serendipitous that @AskPayPal has been active on on Twitter since 2009. Around the same time, I blogged  Social Media Marketing? Learn from Successful eBay Sellers and eBay Founder, Pierre Omidyar re-Tweeted the post. That's when I knew I got it right. That's when I knew that I had to expand my books to include customer service.

Customer service is the key to success for any eBay seller or brand. I've been beating this drum for over a decade and it is great to know others finally agree. I wrote a book (aimed at small business) The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More and gave examples of small business successfully conncting online.

On Twitter we have a customer service chat every week and we've been discussing the importance of this outreach for almost two years. If customer service is important to you or your business - why not join in? Tuesdays 9p ET/6p PT hashtag #custserv

My personal brand of customer service is refelcted in my writing. All my books are written from my own experience and research. I have never recommended any tool, app or product that I haven't used myself satisfactorily. Writing these books, is a responsibility; one I owe to the people who read them. I've never charged people for help because I feel we are in a community. You read my books, we chat online and we are connected. That's how I connect.

I wrote the first eBay For Dummies in 1997, and the 2017 edition just published. If you want to do business on eBay, it just might save you some panic-filled tweets.

Parallels Cloud Summit INFOGRAPHIC of Tweets

The Creative minds at Banyan Branch designed this amazing Tweet cloud of my Twitter followers who tweeted during my keynote at the Summit. Pretty interesting!

Celebrating and Remembering Presidents: Their Contributions to Technology, Innovation

George Washington 1789-1797

The first president of the United States has been credited as being the “inventor” of our nation. On April, 1790, President Washington signed the bill (U.S. Constitution Article 1, Section 8) that laid the foundations for the modern American patent system. The U.S. patent system was unique in that for the first time in history the intrinsic right of an inventor to profit from their invention was recognized by law.

Later in 1790, Samuel Hopkins of Pittsford, Vermont was granted the first U.S. patent, for an improvement in the making of potash, a plant byproduct used in the making of soap. The reviewer of this patent was Thomas Jefferson, the then Secretary of State and himself an inventor, Jefferson next passed the document to the Secretary of War for his review and then obtained signatures from the Attorney General and, finally, from President Washington.

The Patent office had issued nearly 10,000 patents by December of 1836 when a fire destroyed many of the original records.

President’s Day originally celebrated Washington’s birthday. So, we join American inventors in wishing President Washington a Happy Birthday and thanking him for the foundation of the nation’s innovation and technology leadership.

"Congress shall have the power...to promote the progress of science and useful arts by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries." - U.S. Constitution  Article 1. Section 8.

 

Thomas Jefferson 1801-1809

President Jefferson is by far the most inventive leader this nation has ever voted in office. He wrote the Declaration of Independence, founded the University of Virginia, and he’s credited with having created and improving dozens of inventions.

"The fact is, that one new idea leads to another, that to a third, and so on through a course of time until someone, with whom no one of these ideas was original, combines all together, and produces what is justly called a new invention." -Thomas Jefferson

A few of his inventions are as follows: personal plow, macaroni machine, portable desk, a dumbwaiter for wine bottles; a polygraph machine that enabled him to make exact copies of letters as he was writing them; Venetian blinds, an achromatic telescope, the Great Clock, hideaway bed, the pedometer, a revolving bookstand, spherical sundial, an improved swivel chair, the wheel cipher .

During his presidency innovations such as the battery, gas lighting, the first steam-powered locomotive and the first electric light were invented. President Jefferson’s contribution to thought, invention and technology is its own study and is strongly encouraged.  

 

Abraham Lincoln 1861-1865

While much of President Lincoln’s time in office was spent in a time of Civil War, for most technologists, he’s known as the only U.S. president to hold a patent. Patent number 6469 was issued to President Lincoln in 1849 for his “floating drydock” for a “manner of buoying vessels” and which was never manufactured.

Lincoln called the development of patent laws one of the most important developments "in the world's history." He thought it "added the fuel of interest to the fire of genius."

The American railroad was by far the greatest innovation and technology of the time Lincoln served as president. The railroad combined with a “small” invention, the tin can, with key opener, maybe had the most profound advancement for American society. The two technologies enabled food to be preserved and shipped far distances. This helped the expansion west. In addition, there were many technological advancements in weaponry during his time in office like the machine gun, dynamite and the torpedo.

Other key technologies developed during Lincoln’s presidency were the elevator, the cotton gin, the telegraph, the bicycle, the lock, new surgical instruments and procedures including using antiseptic, the coffee percolator, refined sugar, the chronograph, plastic and the first gas auto engine.

Teddy Roosevelt 1901-1909

Theodore Roosevelt is best known for his innovation in public policy and diplomacy, but his curiosity and determination left quite a mark on the United States. He coined the name, The White House. He was the first US president to ride in a car, to own a car and to ride in an airplane.

The turn of the century brought many innovations and technology achievements that still shape America’s culture. Einstein’s Theory of Relativity, the radio receiver, sonar, the electronic amplifying tube (a precursor to the television), color photography, the helicopter, windshield wipers, the Model T, and maybe most importantly, instant coffee.

President Roosevelt’s plan to build the Panama Canal enable America to conduct commerce on both coasts and defined his contributions to American policy. While President Roosevelt “spoke softly and carried a big stick”, it was his softness during a hunting trip that left a lasting impression on every young American. While on a hunting trip Pres. Roosevelt couldn’t “bear” to shoot a black bear cub that was provided for him. After a cartoonist depicted the satirical scene, a Brooklyn toy store owner created a stuffed bear. With Theodore Roosevelt’s permission, the bear was named “Teddy” and the cute, loveable Teddy Bear took its place in American homes and hearts. 

This President's Day Trivia is a guest post by Matt Ceniceros PR Director, Applied Materials

Facts About eBay and E-commerce You Probably Didn't Know: I Won it on eBay [Infographic}

via blog.hunch.com