- Establish themselves as an expert in their field (does that really work?)
- Get more speaking engagements
- Satisfy a heartfelt need
- Fulfill their ego to be a "published" author
Wanting to write a book and actually finishing the project are two vastly different things - just ask anyone who has written one. You also need to know, writing books are not for everyone. "Long form" content takes on a completely new meaning when you're expected to write not just 1,500 words - but over 300 pages on a topic.