If your online goal is to conclude a sale to (or build your brand) with your social media friends and fans, you’ll have to give these folks a cold, hard look. Some believe that more is better. But more what? You need to focus on people who, at the end of the day, may purchase something from you directly or through your website.
Facebook Insights, Google Analytics, and other tools will help you decide if you’re playing in the right ballpark. If your message isn’t being received by the right people, you’re wasting time and money in social media.
Visit my website to read Big Social Media Numbers Don’t Always Equal Dollars for the cold hard facts - and just how to measure your numbers.