If you haven’t created a Pinterest account for your online store, it might be time to jump on the bandwagon.
Shopify, a service that provides ecommerce capabilites to 25,000 online stores, assessed whether Pinterest posts were actually leading to sales. The results were surprising and impressive: Pinterest is the 3rd largest referral source to ecommerce sites, behind Facebook and Twitter.
However, customers referred by Pinterest spend an average of $80 per order— that’s twice as much as Facebook users typically spend.
If that’s not enough to get you to sign up, click through to see even more Pinterest statistics.
Infographic courtesy of Shopify.