If you are a business owner that would like to dominate local search, there are some items of importance you’ll want to consider. A lot of the local search results in many areas have undergone a complete overhaul within the search engine results pages or (SERPS). These changes have happened across the board with all major search engines. So in this post, you will discover 5 ways to dominate local search, and do it in a way that is extremely effective in capturing new and relevant targeted traffic.
1.) Google Places listing
Claim your Google Places listing and make sure it is completely optimized. Setting up this listing is not difficult; however, to optimize your Google Places listing may prove to be a bit more difficult. You may want to hire a professional service to make sure your listing is optimized for your local area, which in turn will bring more targeted traffic.
2.) Local business directories
Submitting your business information to local directories is extremely important. You will want to submit your information to places like LinkedIn, Google, Yahoo, Yelp, Local.com, Yellowbook, Yellowpages, and Merchant Circle, as well as a variety of others. The more listings you have, the better it will be for total domination.
3.) Article marketing that targets local keywords
Article marketing is very effective, but using it for the local search domination will require a few tweaks. You will need to target a few specific local keywords in order for your articles to drive traffic to that respective area. City names, local business names, local addresses, local phone numbers, or anything local will help your articles get seen by local searches. Make sure you have relevant links in your articles that point back to your web presence.
4.) Use local phone numbers
Many do not realize but this is a powerful tool when it comes to local search domination. Instead of using phone numbers such as 800, 866, 877, or the like, use local numbers. Use the area code for your local area because many people will search businesses by the local area code.
5.) Citation gathering
When people talk about your business on the web, Google considers this a citation. When many of these citations are found, they tell Google that your web presence has become popular, which translates into indexing your site higher in the rankings. Social networking sites, bookmarks, groups, and forums are all ways to create citations and these will help with total domination.
Using the 5 ways to dominate local search will help your business with exposure, visibility, and getting targeted traffic to your web presence.