If you’re at all concerned with marketing yourself or your products, by now you’ve probably heard a million times how important Social Media has become for marketing yourself and connecting with/building an audience of customers. The challenge can be knowing exactly how to go about it without coming across as pushy or self-centered and alienating more people than you draw. Here’s ten tips from successful people who use social media on how you can approach it with greater success:
1) Be The Best You-- “But you can still be you. Uhh, unless “you” just so happen to be some kind of Nazi-sympathizing donkey-molester. In which case, please back slowly away from the social media.” – Chuck Wendig, Author He has a great sense of humor but mixed in is great advice. His point is that you should present yourself well but not whitewashed. Readers want to know YOU not the person you project yourself to be. Don’t be a jerk. Don’t be a salesman. Just be you, but a good, likable version. Warts are okay within reason, after all, the human you is the you people want to connect with, but put a little makeup over the warts so they appear their best. The human but attractive you is still the goal.
2) Have The Right Conversations– “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin It’s not just whom you talk to but how you talk to them. People are talking about your product already. Being a part of the conversation means learning how to talk to them. Don’t be pushy. Don’t sell. Just talk and listen. And listening may be the most important part. Whether you’re a writer or in another profession, finding the conversations you need to hear and engage in, listening first, then joining is the best way to discover the audience for what you sell.
3) You’re Not In Control– “If you think you are in control, you’re fooling yourself. As soon as you start listening, you realize you’re not in control. And letting go will yield more and better results.” – Charlene Li, Author Whether you’re an introvert or extrovert, Type A or not, the tendency is to want to control everything about your marketing, sales, etc. You want to control how people respond. But in truth, you can’t. Of course we all want to sell books and build our audience as authors. We all want to build product awareness and desirability as sales people. Social Media is a great tool. But it’s also a tool you don’t produce. Instead, you use it by participating. And that means, you can’t be in control of anything but yourself. How you act, what you say, how active you are–you can control. But everything else is out of your hands.
4) It’s About Passion– “Don’t worry; skills are cheap, passion is priceless. If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.” – Gary Vee, Author of Crush It It’s less about how skilled you are than how passionate you are. You can build skills, but you can’t build passion. So don’t worry about developing skills, worry about getting across your passion. That, in the end, is what will hook people’s interest in you and your words. There’s nothing more compelling than someone passionate about what they’re selling or discussing.
5) Learn About Them First– “On Twitter, Search is your friend. Are you writing a book about archaeology? See who’s talking about it. Looking for Buddhists? Oh, they’re there. Look for them. Start following them. Start seeing what they’re talking about.” – Chris Brogan, Author/Speaker on Marketing This goes hand in hand with what I said above about how listening may be the most important part. How can you engage with people if you don’t understand what their interests are? Social Media is about conversation and networking and that involves give and take. It’s not about you. It’s about the community. Take the time to get to know the community. Who’s out there? What are they interested in? Why?
6) All Users Are Equal– “There aren’t very many things you can do as a marketer to attract a huge number of highly followed influencers to your content beyond the same tactics that you would use to attract a huge number of ‘normal’ users.” – Dan Zarrella, Social Media Expert Don’t focus on attracting celebrities or people with big lists of followers, focus on attracting people period. All followers will be attracted the same way. There is no short cut to get the big users. All users become followers for the same reasons, in the same ways.
7) It’s About The Long Term– “’Build it, and they will come’ only works in the movies. Social Media is a ‘build it, nurture it, engage them, and they may come and stay.’” – Seth Godin If you’re not in it for the long term, why should your followers be? It’s not about today, it’s about tomorrow. Like building a good marriage, a house, or a career, Social Media is a long term effort and strategy to be worked on daily. Don’t make it about today. Make it about the long term.
8 ) It’s Called Social NETWORKING– “The most successful marketer becomes part of the lives of their followers. They follow back.” – Marsha Collier, Author Do you remember me mentioning community? It’s called Social NETWORKING for a reason. It’s about interaction, two way. Hand in hand with listening, people will invest in you as much as you invest in them. Yes, celebrities don’t have time to engage with everyone. I get that. Neither do those with thousands of followers. But when you have something to say in response then respond. When you see a cool link someone passed around, share it and credit them. Find ways to encourage and thank your followers for their interest in you by taking an interest in them.
9) It’s Not About Numbers– “Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund, brasstackthinking.com It’s not about how may, it’s about what you say, how you say it and how they connect with it. People who feel that you care about them will care about you. So don’t worry about stats as much as content and interaction. And make every word count. Be real with people above all. They’ll respond to that more than anything.
10) Keep It Informal– “Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.” – Johan Arndt It’s not a website or marketing brochure. It’s not a commercial. It’s not a news feed. It’s your social media feed. Relax and be a real person. Of course you need to watch what you say. The internet, after all, is public. Things can come back to haunt you. But that doesn’t mean you have to be stiff and formal. Relax and enjoy yourself. If you don’t, you won’t fit in, because that, above all else, is what Social Media are about–relaxed conversation.
A few inspirational quotes which have inspired me from various sources. How do you use Social Media? What lessons have you learned? What great quotes do you have? Feel free to share below. I’d love to hear them.
For what it’s worth…