TRUSTe sets a list of standards that its member Web sites have to follow to earn a "seal of approval." The thousands of Web sites that subscribe to this watchdog group must adhere to its guidelines and set policies to protect privacy. eBay has been a member of TRUSTe since the privacy watchdog group was founded.
To review the policy that's earned eBay the TRUSTe seal of approval, click the Policies link that appears at the bottom of every eBay page.
- eBay must disclose what personal information it collects and how it's using the info.
- Users must have an easy way to review the personal information that eBay has about them.
- Users must have an option — opting out — that lets them decline to share information.
- eBay must follow industry standards to make its Web site and database secure so that hackers and nonmembers have no access to the information. eBay uses Secure Sockets Layer (SSL), which is an encryption program that scrambles data until it gets to eBay. Unfortunately, no Web site, including the CIA's Web site, is completely secure, so you still have to be on your guard while you're online.
Considering the lack of Privacy on the Web, eBay has surprising Standards