After writing over 30 successful books on ecommerce, I learned there is nothing 'common" about the customer. Customers are the soul of business. Social media gives an unparalleled vehicle for connecting and engaging with an unlimited number of prospective buyers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They handle complaints immediately. They grow their brands by involving themselves in communities.
My experience in retail, then ecommerce and eBay for the past 14 years shows me that 21st century marketing, based on community is the most efficient way to grow your customer base. As co-founder of Twitter's highly successful #custserv chat, I have seen companies who do it right - and those who don't.
The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of traditional and social media customer service case studies, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.
* Authentically use social media to connect with customers to boost your bottom line
* Attract new customers through your online presence
* Achieve higher Merchandise Sales with quality customer service
Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Buy the Book BONUSES!These offers are good from Friday, January 7th, until 11:59 pm PT on Saturday, January 15th … or until we run out …all good things must come to an end.
Buy ONE book and receive:
The Ultimate Online Customer Service Guide Autographed Bookmark or Name Plate for your book. Limited to first 200 requests.
Buy TEN books and receive:
Access to a private, 60-minute Q&A webinar where I’ll be going into even more detail on the concepts in the book and give you specific “how-to’s” on building relationships with your customers. You have a chance to ask questions and get specific feedback and coaching on how to apply the book to your business and brand.
Buy 200 Books and receive:
I'll fly out for an In-person, half-day session* with your Customer Service Staff, Employees or Management - your call. This is an incredible opportunity to leverage everything I have learned through my online customer service journey with you. I'll help you set up Social Media Policies for your employees and more so you'll be ready with a robust strategy for pleasing and attracting customers.
*Travel expenses (flight, hotel, meals) are not included
To cash in on these offers:
1. Email me a copy of your purchase receipt to: firstname.lastname@example.org.
2. In the email subject line, please write One, Ten or 200 Book Offer.
3. In the email body, please include your address and specify the name I should use for your autographed name plate.